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Numerology Delineation For
Amazon Com
May-28-1996
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First Name     Amazon    7  Expertise; discovery; technology
Last Name      Com       4  Practical; organized; fundamental
Destiny               11/2  Inspirational;famous;network; connections 
Heart's Desire        14/5  Revolutionary; mass-market; diversity
Personality              6  Service; responsibility; business-like
Habit Challenge          9  Global reach; diversity
KARMIC LESSON(S)         2  
KARMIC LESSON(S)         7
KARMIC LESSON(S)         9
Day of Birth            28  Unique; pioneer; ambitious; competitive
Birthpath             13/4  Transformer of traditional methods
Realization              6  Service; responsibility; success
Physically               3  Out-going; active; appealing; creative
Mentally                 3  Creative marketing; optimistic; 
Emotionally              3  Witty; social; seductive
Spiritually              0  Intuitive; innovative; surprising

Using the full name of amazon.com gives the company the Line of Focus of The General, which seems appropriate for the massive logistics involved in this on-line commerce site.